Campaign work // Ecommerce
MACEOO
Brand-forward ecommerce campaigns spanning product launches, merchandising grids, offer hierarchy, and long-form storytelling.
Email Developer // CRM // Lifecycle
I build emails that survive the inbox.
I’m Jordan Baylor — an Email Developer who turns creative and campaign strategy into responsive, production-ready email. I work across HTML/CSS, CRM systems, segmentation, personalization, QA, deliverability, lifecycle automation, and testing.
HTML/CSSMJMLBloomreachKlaviyoListrakLitmusEmail on AcidSFMC / AMPscript
campaign / production-ready.html
MASTER OF EMAILS
Responsive.
Personalized.
Inbox-safe.
Personalized.
Inbox-safe.
Built to survive Outlook, stack cleanly on mobile, carry the right tracking, and make the next customer action obvious.
VIEW CAMPAIGN✓GMAIL
✓OUTLOOK
✓APPLE MAIL
✓MOBILE
100+Campaigns deployed
99%Rendering accuracy
30+Lifecycle flows
65→95%Inbox placement
Selected portfolio
Work you can actually click into.
Each project below now has its own portfolio page, so recruiters can go directly to the work they want to inspect. I’ve separated campaign creative from technical production so the development work is easy to verify.
Campaign work // Lifecycle
Noshinku
Editorial product storytelling, launches, refill education, repeat-purchase messaging, and conversion-focused product journeys.
Campaign work // Promotion
Volley
Concept-led promotional campaigns with strong brand voice, seasonal creative, offer hierarchy, and direct-response structure.
Technical production // HEC
Health-E Commerce
Production work for FSAstore.com / HSAstore.com including co-branded partner builds, responsive HTML, campaign tracking, accessibility details, and send-ready email structure.
Want the full body of work?
The Google Drive portfolio remains available for recruiters who want the complete collection, while the buttons above jump directly to each brand-specific portfolio.
What I can own
More than an HTML handoff.
I understand the campaign before the build and the data after the send. That lets me work across the full email production process instead of treating development as an isolated step.
01 // BUILD
HTML Email Development
Responsive HTML/CSS, table-based production, reusable modules, MJML, image slicing, mobile layouts, and Outlook-aware patterns.
02 // PERSONALIZE
Segmentation & Dynamic Content
Audience rules, behavioral targeting, personalization fields, dynamic content, fallbacks, and customer-event logic.
03 // QA
Cross-Client QA
Litmus, Email on Acid, Gmail, Outlook, Apple Mail, mobile rendering, links, tracking, preheaders, and send-readiness.
04 // AUTOMATE
Lifecycle Automation
Welcome, browse, cart, checkout, post-purchase, winback, reactivation, VIP, sunset, and retention journeys.
05 // OPTIMIZE
A/B Testing
Subject lines, content, creative structure, send strategy, performance reporting, and iterative campaign improvement.
06 // DELIVER
Deliverability & Tracking
Inbox placement, list hygiene, sender health, UTM implementation, campaign QA, migration support, and deployment.
Selected proof
Results recruiters can scan in seconds.
The strongest portfolio tells a hiring manager what changed because of the work. These are the kinds of technical and performance problems I’ve worked across.
DELIVERABILITY65→95%
Inbox placement improvement
Diagnosed inbox-placement issues and supported fixes around authentication, warming, suppression, and production approach.
EXPERIMENTATION+15%
Welcome-flow conversion
Used A/B test results to rebuild the welcome journey and improve first-month conversion performance.
LIFECYCLE$134K
Black Friday flow revenue
Lifecycle strategy and implementation that generated attributed revenue across a four-day promotional window.
Experience
Marketing brain. Developer hands.
I came through retention and ecommerce marketing before moving deeper into technical email production. I understand why the campaign exists and what has to happen technically for it to work.
2024 — Present
Email Marketing Developer
Health-E Commerce // FSAstore.com + HSAstore.com
Responsive HTML production in Bloomreach, reusable modules, sliced creative, dynamic content, UTMs, cross-client QA, live email/SMS deployment, deliverability work, and migration support.
2022 — 2024
Email CRM Lead
AdWired
Klaviyo operations across DTC brands: lifecycle programs, segmentation logic, modular templates, A/B and multivariate testing, behavioral sends, dynamic blocks, fallbacks, and analytics.
2022
Email Marketing Specialist
NutriSense
Lifecycle strategy and buildout across onboarding, abandonment, reactivation, segmentation, deliverability, testing, retention, and campaign reporting.
Open to Email Developer // CRM Email Developer roles